MC and MLSE partnered to present the Dish: a mini-series where a select individual from a sports organization chooses a local MC partnered restaurant to highlight. I have had the pleasure to CCO and 2nd AD on two episodes: one for Nav Bhatia, the other for Lorenzo Insigne.

On Road is a celebration of Caribanna and Adidas’ role in helping provide inspiration for its integral creators and innovators. The multi-spot series highlighted founders of the festival, as well as those who part take in it. I had the pleasure of being CCO.

GymShark’s AAPI campaign launched in May, during Asian Heritage month. Highlighting Asian fitness influencers, the social campaign highlighted the importance and comfort of embracing one’s cultural identity. I had to pleasure to CCO during this project.

I was tasked with writing, directing and producing a sizzle video that highlighted the Raptors partnership with Google and how the team’s involvement bolstered sales for the launch of the Pixel 6.

I was tasked with writing, directing and producing a sizzle video that highlighted the success of the Full Court Press campaign. An initiative that allowed MLF to control the Raptors’ environmental conversation, where from February to May 2022, every in-game block counted towards 50 trees planted. Additionally the campaign saw the inclusion of fans, where those who played their “Guard the Globe” game, attributed an additional set of trees planted. The results of the campaign had the Raptors plant 12,000 trees and their fans plant 8,000. Not to mention awareness that Maple Leaf Foods was the first company of its kind to be completely Carbon Neutral grew exponentially.

I was tasked with writing, directing and producing a sizzle video that highlighted the success of the Raptors and Smirnoff’s “North Marks the Spot” campaign. A campaign that started in the digital age of COVID, where the team was in Florida, needed to adapt and change to celebrate the return of the team to its home crowd. By pairing specific Smirnoff Cocktails with moments in Raptors history, the brand’s change in image, as well as the Raptor’s return saw historic success and engagement.

I had the pleasure to shadow the director of the commercial. Sitting in on pre-production and post-production meetings, I was able to gain vital knowledge on how to work with clients and maintain a creative vision. Not just that, but also, shadowing Sagi taught me the importance of respect and understanding everyone on set is a master of their craft.